"To succeed, a politician must tell a story, beginning with his own"

Online Desk | February 3,2017 | 3:14 pm

As the presidential election approaches, many candidates expose their privacy in the media. A double-edged strategy, according to the historian Christian Delporte.

Christian Delporte is a historian, specialist in the political and cultural history of twentieth-century France, particularly in terms of image and political communication. He returns to the history and characteristics of the pipolisation of public figures.

With the approach of the presidential, more and more magazine covers are devoted to politicians with their companions or their families. Brigitte Macron, Anne Gravoin, the wife of Manuel Valls, Penelope Fillon, even if it is at his expense ... Are we at a time of accentuation of pipolisation?

The private life of public men has always interested public opinion. As early as royalty, under Louis XIV, one observes these staging of the personality of the king or the queen, and the stories abound on their character traits, habits, and way of life. Nothing is known of their lovers, the rivalries of the court, and their acts and gestures are scrupulously reported.

With the advent of democracy, this appetite for privacy has not subsided. It may be recalled that in the 1930s Paris-Soir had published a great inquiry into the intimacy of Adolf Hitler, where he learned that he loved dogs, that he was a vegetarian and that he was listening to Wagner . The hidden face of the public man has always been a classic of the press, thus responding to a demand from the public.

The politician benefits because it humanizes it. It is a give-and-take system.

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