Google pips Apple to become worlds most vital brand

Online Desk | February 3,2017 | 9:06 am

Internet search giant Google has pipped Apple to become worlds most vital brand, as per media reports.

As per Brand Finance Global 500 ranking Apple's brand value dropped 27 percent to $107.1 billion on zenith of 2016 though that of Google rose by 24 percent to $109.5 billion.

Google's advertising revenues went taking place 20 percent in 2016.

Google has remained "largely unchallenged" in its core search event, the excuse accessory.

However, it is not that bad a news for Apple. The Cupertino-headquartered company reported a enlarged-than-customary rise in iPhone sales for the holiday quarter but predict current-quarter revenue below estimates as customers treaty promote on the subject of phone upgrades in anticipation of the inauguration of the 10th-anniversary iPhone.

Apple sold 78.29 million iPhones in the first quarter curtains December 31, happening from 74.78 million last year, marking the first quarterly gathering in iPhone sales in a year.

The results, which reflected the first full quarter of iPhone 7 sales, arrive at a become old together surrounded by than global demand for smartphones is slowing and cheaper Android alternatives are flooding the puff.

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